Prototyping an MVP is the fastest way to avoid wasting precious time and resources. Depending on the type of project and previous discovery’s insights, we’ll build a concrete but basic product to allow the next phase. We can achieve this by creating lo-fi/hi-fi mockups, brand guidelines, design systems

In order to avoid wasting precious time and resources, we need to ensure the product is functioning properly and is useful for the end user. Common methods like A/B testing are effective ways to perform early-testing and avoid poor UX.

The purpose of an iterative process is to achieve small but impactful improvements in less time. That's why we need to repeat the process every time we make quality changes to the product that needs to be tested.